"You can pick a little,you can pick a lot
but you cannot pick better"

Our Vision and Mission


  • Support sustainable development where everyone through their work can maintain a decent and dignified livelihood and utilize their full potential at the same time.
  • To contribute sustainable development for marginalized producers, workers and their respective communities.
  • Trading based on equity and transparency.


  • To improve the livelihoods and well-being of producers by paying a better price and providing continuity in the trading relationship.
  • To promote development opportunities for producers, especially women and indigenous people and to protect children from exploitation in the production process.
  • To protect human rights by promoting social justice, sound environmental practices and economic security.